SXSW 2012 - Unleashing Employees Through Social Media

Unleashing Employees Through Social Media
Event	Interactive 2010
Format	Panel
Organizer	Lionel Menchaca – Dell Inc. / PC hardware and connecting with customers
Description	It used to be about command and control. It’s not anymore. Lots of companies are thinking about how to engage customers through social media. It all starts with employees. Hear from leading companies about establishing an engagement framework, educating employees and providing them the tools and resources they need.
Questions Answered	What is your company policy on blogging and social media? What ways can you enable employees to connect with customers? What kind of training programs do you have in place? Do you allow employees to blog externally as an employee? What about engaging customers through blog comments? What about other external tools like Twitter/ Facebook/ Friendfeed, etc? How can you help centralize fragmented conversations? What if an employee says something wrong? How is your company organized in terms of social media? In terms of outreach, how do you provide other teams actionable information instead of raw data reports?
Level	Beginner
Category	Blogging, Branding / Marketing / Publicity, Career / Work Concerns, Community / Online Community, Education

Unleashing Employees Through Social Media