SXSW 2012 - Best Practices For Building A Data Driven Marketing Organization

Best Practices For Building A Data Driven Marketing Organization
Event	Interactive 2010
Format	Dual
Organizer	Yvonne Tocquigny – Tocquigny
Description	Data driven marketing organizations get better results. Understanding the drivers of business and how marketing can shift those in a positive way is the key to producing projects that make everyone win. Learn how the integration of multiple disciplines (SEO, Social Marketing, PPC, websites, display advertising) and the right combination of measurement tools have produced excellent business-building results. Includes case studies for three national companies.
Questions Answered	How do I identify the key business drivers that control profitabiity? How do I create interactive marketing that is viewed as a profit center rather than a cost center? What are the best practices for integrating and measuring social marketing, SEO and PPC? How do I justify my marketing budgets in a way that the CFO will embrace? What are best practices for reporting what matters to a business and optimizing an integrated campaign? What are the pitfalls to avoid in managing a results oriented marketing team? What are the most important steps in getting started with a data driven approach? How will the creative team respond to this approach and how do I manage them through this? How have other companies done this? What do I stand to gain by understanding how to deliver marketing that meets my client's business goals?
Level	Intermediate
Category	Advertising, Business / Entrepreneurial / Monetization, Case Study, Economic Concerns, New Technology / Next Generation

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Best Practices For Building A Data Driven Marketing Organization