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Bada-Bing! Microsoft’s Bing: The Engine That Could
- Your vote:
- Yes No
- Organizer:
- Description:
- One of the most anticipated, high-profile product re-branding and re-launch efforts of this past year, Microsoft’s Bing didn’t just gain mind- and search-share, it earned it through unique positioning and a holistic social media marketing strategy. An informative, entertaining look into how the right advertising and social media marketing efforts made something very big even bigger -- by feeling and acting smaller.
- Questions
Answered: -
- What were the challenges that Microsoft faced in re-launching the brand?
- How did Microsoft look to position Bing vs. competition?
- How did Microsoft anticipate the challenge in retraining consumer behavior pertaining to search?
- What role did Social Media play in maintaining momentum post the initial hype and buzz?
- What were your “biggest hits”?
- What made you think Social Media was so important?
- What was the strategy behind developing the TV spots supporting the re-launch
- How did you evaluate Social Media’s contribution to Bing’s success?
- Was there a specific demo that the marketing efforts looked to target? Who and Why?
- What were some of the key lessons learned
- Level:
- Advanced
- Category:
- Advertising, Branding / Marketing / Publicity, Community / Online Community, Search, Social Networking
- Type:
- Dual
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon