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Online Community Saved the Radio Star

Event Interactive 2010
Format Panel
Organizer Elliott Hurst – Supernova.com
Description Some argue that Radio is a dying commercial medium, but Supernova.com and Corus have demonstrated that community is the key to revitalizing radio. In building an interactive online community to support the 30th CFOX Seeds indie talent competition in Vancouver, Supernova.com shows how community can save the radio star.
Questions
Answered
  1. What does online community mean to the music industry, and in particular radio?
  2. Why is it necessary to move longstanding successes like Vancouver Seeds (previous winners include Nickelback and others) into an online medium?
  3. How did Supernova.com address the challenges faced in managing the logistics of Canada’s #1 Indie Talent competition, so as to award the BEST talent?
  4. What musically unique features or value adds were offered to users of the Seeds community?
  5. How did the use of an online community boost the competition’s band, fan and media exposure?
  6. What advantages does this online community offer to bands and their career prospects?
  7. How does the Seeds custom online community drive fan and listener interaction – both online and on the radio?
  8. How does the Supernova.com community monetize the CFOX Seeds competition, and create new revenue streams for Corus?
  9. How did Corus, and in general commercial radio, benefit from the Seeds Community?
  10. Where do other opportunities exist to boost the role of radio through online community?
Level Intermediate
Category Case Study, Community / Online Community, Music 2.0, New Technology / Next Generation, Social Networking
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