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Title:

Online Community Saved the Radio Star

Your vote:
Yes No
Organizer:
Elliott Hurst, Supernova.com
Description:
Some argue that Radio is a dying commercial medium, but Supernova.com and Corus have demonstrated that community is the key to revitalizing radio. In building an interactive online community to support the 30th CFOX Seeds indie talent competition in Vancouver, Supernova.com shows how community can save the radio star.
Questions
Answered:
  1. What does online community mean to the music industry, and in particular radio?
  2. Why is it necessary to move longstanding successes like Vancouver Seeds (previous winners include Nickelback and others) into an online medium?
  3. How did Supernova.com address the challenges faced in managing the logistics of Canada’s #1 Indie Talent competition, so as to award the BEST talent?
  4. What musically unique features or value adds were offered to users of the Seeds community?
  5. How did the use of an online community boost the competition’s band, fan and media exposure?
  6. What advantages does this online community offer to bands and their career prospects?
  7. How does the Seeds custom online community drive fan and listener interaction – both online and on the radio?
  8. How does the Supernova.com community monetize the CFOX Seeds competition, and create new revenue streams for Corus?
  9. How did Corus, and in general commercial radio, benefit from the Seeds Community?
  10. Where do other opportunities exist to boost the role of radio through online community?
Level:
Intermediate
Category:
Case Study, Community / Online Community, Music 2.0, New Technology / Next Generation, Social Networking
Type:
Panel
Event:
Interactive 2010
Jesse Mitchell
on 17/8/09
Amazing article.
Corina Newby
on 18/8/09
Wait'll you see what the panel has in store! We created an amazing social community around a contest that had never existed online before; you can imagine the logistical challenge of running an indie talent search WITHOUT an online platform! Supernova.com's custom white label for Corus' CFOX was the perfect match up for this talent-heavy band search :)
s h
on 1/9/09
Radio remains an integral part of the music industry. Technology can help this median further develop.
Corina Newby
on 4/9/09
For the first time ever, this year The Fox Vancouver Seeds competition was powered by the white-label social network created by Supernova.com, a leader in social networking sites for the new music scene.

Seeded by over 165,000 established users with a passion for new music, Supernova’s white-label product was the ideal solution to the challenge of supporting an event like The Fox Vancouver Seeds talent search.

Originally powering the Supernova.com music community, the Supernova white-label network created for Corus Radio’s 99.3 The FOX will host over 300 new band profiles of Fox Vancouver Seeds competitors, featuring new music tracks, artist photos and videos, as well as music exploration and voting modules.

The Supernova.com social network tools not only encourage participation from bands, but also from fans and listeners. Users can log in to listen to the competitors, share their favourite band’s music and video, and vote to help determine who wins Fox Vancouver Seeds 2009. The result was a musically immersive and interactive community, centered around the station’s talent search initiative.

“99.3 The Fox is thrilled about our new partnership with Supernova.com,” stated program director, Chris “Dunner” Duncombe. “Fox Vancouver Seeds has a 30 year heritage of supporting Canadian talent with artists like Bif Naked, Nickelback, Default, Matt Good, State of Shock, and Daniel Wesley all having been past winners. Supernova.com provides the program with an opportunity to create a customizable artist environment to further our support of independent talent. This partnership is an essential innovation for the 2009 program and for years to come.”
Free Games
on 2/11/09
Interesting! Good luck you guys!
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on 7/11/09
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blu ray ripper
on 13/11/09
So looking forward to this..
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