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Title:

Bloggers, Navy Seals on Frontlines in Healthcare

Your vote:
Yes No
Organizer:
Peter Pitts, Porter Novelli.com
Description:
If “the medium is the message” (and it is), then the message from the health care blogosphere is, stop bloviating! To blog is to put up or shut up. And nowhere is this more needed or refreshing than in the realm of health care. “you ain’t seen nothin’ yet.”
Questions
Answered:
  1. How the blogosphere be an asset to adverse event reporting
  2. Are bloggers reporters? Are reporters bloggers?
  3. What are FDA "green zones" for pharma blogging?
  4. How to know which blogs are worth worrying about?
  5. Do blogs influence the mainstream media?
  6. Do policy makers and politicians read blogs?
  7. What's the value of the blogosphere as an early-warning mechanism?
  8. How can pharma participate in social media at the "speed of blog?"
  9. How have pharma corporate blogs been working out?
  10. How about accuracy in the blogosphere?
Level:
Intermediate
Category:
Branding / Marketing / Publicity, Community / Online Community, Content, Government and Technology, Online Relationships
Type:
Panel
Event:
Interactive 2010
Rebecca Caroe
on 17/8/09
Peter this is interesting - possibly the first healthcare / pharma session I've seen suggested. Thanks Rebecca ThinkingPharma.com
Erica Mauter
on 18/8/09
As an employee of the pharma industry, I'm very much looking forward to discussion of this topic. The level of regulation is (or at least feels) prohibitive to the grassroots, bottom-up type of social media presence you see cropping up by ground-level employees in other industries. The company/customer (patient) relationship is also very different than it is for consumer products. Throw in the topic of direct-to-consumer marketing for pharmaceuticals. It's a particularly tricky thing to navigate in this industry.
Blu-ray Video Converter
on 21/11/09
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