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Title:

Finding a Social Media “Expert” Who Really is An Expert

Your vote:
Yes No
Organizer:
Kami Huyse, My PR Pro
Description:
Social networking has exploded and so have those who claim to be “experts.” If you are a company, how do you know company you are hiring is worth their salt? If you are a consultant, how do you become a skilled practitioner of social media – minus the snake oil?
Questions
Answered:
  1. How do you choose an agency or company to assist with your social media efforts?
  2. How do you know a consultant or agency has a track record of success?
  3. If you want to break into social media consulting, what steps should you take?
  4. How can you spot a snake oil salesman from a mile away?
  5. What do you do if you know more about social media than your agency?
  6. How can you convince your boss not to go with the first salesman that walks through the door?
  7. How can you evaluate your agencies social media savvy?
  8. Why is important that your consultant know more than just social media?
  9. How does strategy fit into the social media landscape?
  10. Where can you start to look for qualified people to help with social media?
Level:
Beginner
Category:
Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Non-Profits, Social Networking
Type:
Panel
Event:
Interactive 2010
Kami Huyse
on 17/8/09
Speakers for this session all have a proven track record of successful social media campaigns.

Valeria Maltoni, Conversation Agent, will take the inside view on hiring consultants and agencies

Todd Defren, SHIFT Communications and PR Squared blog will take the agency point of view

Kami Huyse, My PR Pro and Communication Overtones will take the consultant point of view

Marie Angell
on 18/8/09
It's a jungle out there with everybody and (literally it seems) his cat claiming to be a "social media expert." Kami Huyse, however, is truly an expert and this panel looks like it will be a good guide for companies trying to make it through without being torn limb from limb.
Kami Huyse
on 18/8/09
@marie Thanks for stopping by and giving your thumbs up. "Expert" is a big word, which is what we will cover in this session. Is anyone truly an "expert" and if they are, do they need to tell you they are or show it, and how?
Anjuan Simmons
on 20/8/09
Hi Kami, I voted for you!
Kellye Crane
on 24/8/09
Companies and organizations are lost in the social media wilderness -- most don't know where to turn. With so many "experts" running around, can we blame them? This would be an excellent panel to help form framework for these decisions.
blu ray ripper
on 13/11/09
Terrific info in support of small enterprise. Great idea!
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