SXSW 2012 - What Higher Education Can Learn From Consumer Brands

What Higher Education Can Learn From Consumer Brands
Event	Interactive 2010
Format	Dual
Organizer	Darryl Cilli – 160over90
Description	In an annual ritual, baffled 17-year-olds (and their equally befuddled parents) are faced with a $100k+ decision that will change the course of their lives-while most of the more than 4,000 schools spend billions to market themselves exactly like one another. Hear how some agencies are changing the game.
Questions Answered	What does higher education marketing lack? What consumer brands should higher education look to? How do you navigate the hierarchy of higher education institutions? Why is higher education marketing different? How can universities differentiate themselves? How can you talk to 17-year-olds and their parents? What's next for higher education branding and marketing? How can you incorporate social media and media trends? How can you make sure the best work gets done? How can you sell the merits of marketing to those philosophically opposed?
Level	Beginner
Category	Advertising, Branding / Marketing / Publicity, Education

What Higher Education Can Learn From Consumer Brands