SXSW 2012 - The Neurobiology of Optimal Human Design

The Neurobiology of Optimal Human Design
Event	Interactive 2010
Format	Panel
Organizer	Ben Sykes – interActoid
Description	We'll examine the biology of the human experience, the triggers employed to create an optimal experience as it relates to interface design, marketing, and retail spaces, and how to integrate these common factors into ones product to impact positive emotional association, memory, and thus increase conversions.
Questions Answered	What is human experience design? What is an optimal human experience? How do I create an optimal experience for my users on my website? How do I create an optimal experience for my customers in my store? How do I prime the brain for memory/memorable experience? What is neuromarketing? How do i quantify the neuro-based choices I make?
Level	Intermediate
Category	Information Architecture, Interface Design, User Experience

The Neurobiology of Optimal Human Design