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Title:

Are Web Video Analytics Critically Damping Content Length?

Your vote:
Yes No
Organizer:
Troy Lanier, DadLabs
Description:
Web video analytics allow producers to measure viewer engagement . Will this new data drive video length on the web into a steady state and thereby define a new video genre? Or do new interactive players make the system more stochastic? Restated: Does an ideal web video length exist?
Questions
Answered:
  1. What can one learn about a viewer from video analytics?
  2. Is there a trend in the length of the average online video?
  3. Is the change in length of online videos trending toward a certain time?
  4. Do certain niche communities allow for longer online video?
  5. What can YouTube Analytics tell me about video viewership?
  6. Has video analytics feedback actually changed the length of a given producers content?
  7. What can Google Analytics tell me about video viewership?
  8. What can TubeMogul Analytics tell me about viewership?
  9. Does video length affect conversions?
  10. What new video interactivity might destroy any sort of stability that has developed in video length?
Level:
Intermediate
Category:
Collaborative Filtering, Content, Digital Distribution, Digital Filmmaking, Online Video
Type:
Panel
Event:
Interactive 2010
Justin Seligman
on 20/8/09
Quality content is a must. But knowing the business aspects and target audience using data is important during pre-production. This looks like a great panel.
Christopher Justice
on 24/8/09
Important topic for all interactives.
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