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Title:

Social Media ROI: Results that Measure Up

Your vote:
Yes No
Organizer:
Kami Huyse, My PR Pro
Description:
When measuring social media, people are often tempted to replace the “I” in the ROI equation with terms like Involvement and Influence. Like it or not, the bean counters are looking for cold, hard cash. Learn to count what matters while still valuing human interaction and relationship-building in your community.
Questions
Answered:
  1. What are some techniques to measure online campaigns?
  2. How do you measure outcomes and results?
  3. What about measuring softer results, do they still count?
  4. Why are business objectives still important in social networking?
  5. How do you measure relationships and interest?
  6. Why is ROI important, does it always matter?
  7. Who is successfully measuring ROI in social media campaigns?
  8. How can you definitively tie a campaign with sales results?
  9. Is there an easy way to measure success in social networks?
  10. 10. Can the measure of success be something else besides sales?
Level:
Advanced
Category:
Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Economic Concerns, Online Relationships, Social Networking
Type:
Panel
Event:
Interactive 2010
Kami Huyse
on 17/8/09
Teh all-star team invited to be on this panel are:

- Charlene Li, Alimeter and co-author of Groundswell

- Katie Paine, KD Paine & Partners and author Measuring Public Relationships

- Analytics blog, author of Web Analytics in an Hour a Day, analytics evangelist for Google and Co-Founder and Chief Education Officer for Market Motive

And there might be one more dark horse, in case one of these can't make it.

There has been lots of discussion about social media measurement and ROI, which can be two quite different things. This panel is better equipped to explain it to you that most.
Sandra Fernandez
on 17/8/09
Kami, your blog is often my "go to" place for info on measurement for online communications. This is an often overlooked part of social media campaigns.
Marie Angell
on 18/8/09
ROI is the big question, considering the time sink that social media can be with seemingly diffuse reward. Looking forward to this panel.
Elaine Young
on 18/8/09
Knock-out group of people promises a great panel to focus on ROI! Looking forward to it.
Kami Huyse
on 18/8/09
Oops. The third panelist is Avinash Kaushik, Analytics blog, author of Web Analytics in an Hour a Day, analytics evangelist for Google and Co-Founder and Chief Education Officer for Market Motive
Anjuan Simmons
on 20/8/09
Hi, Kami, I also voted for this one!
Kellye Crane
on 24/8/09
No question, this is a top topic of interest to SXSW attendees. And without question there is no better team to discuss this topic than the one Kami has assembled. This session is a must!
Connie Reece
on 26/8/09
You, Charlene and Katie -- that's like the trifecta of ROI for social media. I'm there.
Samina Haffajee
on 4/9/09
7. Who is successfully measuring ROI in social media campaigns?

Ahh this sounds fantastic! I think this will help many of us to make sense of the best measurement techniques and how what to measure might change across campaigns. Off to find Kami's blog now.
Lionel Menchaca
on 4/9/09
Wow... this is a social media ROI dream team. A big "yes" from me.
iphone ringtone maker
on 13/11/09
I'd be super into learning from Kris. Dig it!
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