SXSW 2012 - Brands Don't Think Like You Think They Think

Brands Don't Think Like You Think They Think
Event	Interactive 2010
Format	Dual
Organizer	Benjamin Palmer – The Barbarian Group
Description	One of the hopeful revenue sources for many internet startups is "ad dollars". How come they don't usually show up? Turns out that what you think brands want from the internet is not what they want. We will share some tips and insights learned from working with nearly 100 brands in the last decade.
Questions Answered	Why brands don't want to advertise on your website? What problems do marketers face on a day-to-day basis? How do I get a big brand to pay attention to little old me? How do I incorporate brands' needs into my site/product from the start? At what point in my development process should I start having conversations with brands? Should I talk to a brand directly, or an agency/media company? Which type of agency am I most likely to have success working with ? How important is scale? (hint: important) What kind of risks are brands willing to take? There will be both jokes and also genuinely useful information in this presentation
Level	Intermediate
Category	Advertising, Business / Entrepreneurial / Monetization, Content

Brands Don't Think Like You Think They Think