SXSW 2012 - Addressing The Elephant In The Room

Addressing The Elephant In The Room
Event	Interactive 2010
Format	Panel
Organizer	Lynn Stinson – Institute of Politics, Democracy and the Internet - The Graduate School of Political Management, GWU
Description	Said Elephant: technologically Republicans are losing to the Democrats. In 2008, Democrats provided better access to voters translating into victory. The Midterms are around the bend and Republicans need to determine the next move- mimic the Democrats or create a new road of innovation that will conquer the Dems?
Questions Answered	Should Republicans mimic the email programs in place by Democrats? Everyone says that Republicans should learn from the Democrats, while that might be true, should Republicans find a shoe that better fits the Republican foot? How did Republicans go from the leaders in campaign technology to allegedly trailing the Democrats? Are Republicans as far behind Democrats as everyone claims they are in terms of having an understanding of technology and new media tools? What's the next move? How can Republicans get back in the game by using technology to its fullest? Do Republicans modify the practices the party already has in place or overthrow the current system to put a new one in place? Will what Democrats did in 2008 work for Republicans in 2010 or 2012? Let's touch on the importance of social media networks, how are Republicans using these tools as compared to Democrats? Will technology play an integral part in the midterm election?
Level	Intermediate
Category	New Technology / Next Generation

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Addressing The Elephant In The Room