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Title:

Understanding Content: The Stuff We Design For

Your vote:
Yes No
Organizer:
Rachel Lovinger, Razorfish
Description:
We design websites for users, but if we don’t also have a deep and thorough grasp of the content that will be served up to those users, we’re not going to be able to create optimal experiences for them. Learn how to do Content Research to augment your User Research.
Questions
Answered:
  1. What do we mean by “Content”?
  2. Why is it important to understand the content?
  3. What do we need to know about the content?
  4. What techniques can we use to get this information?
  5. What tools can make it easier?
  6. How should this information be documented?
  7. How much time should this take?
  8. What kind of decisions does this influence?
  9. When in the design process should this take place?
  10. Who’s responsible for these activities?
Level:
Beginner
Category:
Content
Type:
Solo
Event:
Interactive 2010
Margot Bloomstein
on 19/8/09
So excited to see this (and other content and content strategy presentations)--time to herald the third wave of web design: content.
Michael Guyton
on 1/9/09
It's one thing to have what you believe is a great idea. It can be quite another to qualify (& quantify) the content expectations of the users.

I look forward to Rachel's take on first impressions and the importance of identifying the target audience's threshold for being over- or underwhelmed on first visit.

Personally, I would guess 90+ of every 100 sites I have ever visited, I only visited once.
Kyle Outlaw
on 4/9/09
There should be more panels about content strategy at SXSW. Thumbs up!
Free Games
on 2/11/09
So valuable! Yes and yes.
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