SXSW 2012 - Digital’s Emerging Role In Unconsumption

Digital’s Emerging Role In Unconsumption
Event	Interactive 2010
Format	Solo
Organizer	Nita Rollins – Resource Interactive
Description	“Buy one, give one” isn’t a campaign for charity. It’s one facet of the massive values correction that recession-rewired consumers are making. Learn how the digital channel is driving the trend in consumer goods’ reuse and repurposing, and why brands should embrace unconsumption for both CSR and ecommerce initiatives.
Questions Answered	What is unconsumption? Is unconsumption just a part of the economic recession? Will consumers leave unconsumption behind once the recession passes? Why should brands care about unconsumption? Does unconsumption mean that consumers won't consumer again? How is the digital channel fueling this trend? Is this a trend or is it a fad? Have consumers values changed for good?
Level	Intermediate
Category	Green / Environmental

Digital’s Emerging Role In Unconsumption