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Title:

Your Customers Are Blogging -- Are You Listening?

Your vote:
Yes No
Organizer:
Janet Eden-Harris , Umbria
Description:
Consumers are blogging and companies must listen. But, with its messiness, bad grammar and conflicting concepts, the blogosphere seems impossible to translate. Hear panelists discuss how to mine the blogosphere for data about companies, brands, products, people and issues to improve marketing efforts and fine-tune products. New opportunities/trends will also be discussed.
Questions
Answered:
Level:
Beginner
Category:
Marketing, Philosophical
Type:
Panel
Event:
SXSW Interactive 2008
warren sukernek
on 12/7/08
Great idea, Janet. Influencer identification and ecosystem mapping are musts in today's world of social media and CGM. Listening to the conversation is the first step in joining the conversation with your customers.
tiffany jewelry
on 20/10/09
Good idea for a panel. Case studies ARE good. :)
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Developed for SXSW by Lindsey Simon