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Title:

Your Customers Are Blogging -- Are You Listening?

Your vote:
Level:
Beginner
Type:
Panel
Category:
Philosophical, Marketing
Presenter:
Janet Eden-Harris , Umbria
Description:
Consumers are blogging and companies must listen. But, with its messiness, bad grammar and conflicting concepts, the blogosphere seems impossible to translate. Hear panelists discuss how to mine the blogosphere for data about companies, brands, products, people and issues to improve marketing efforts and fine-tune products. New opportunities/trends will also be discussed.
warren sukernek
1 week, 6 days ago
Great idea, Janet. Influencer identification and ecosystem mapping are musts in today's world of social media and CGM. Listening to the conversation is the first step in joining the conversation with your customers.
Do it today!
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