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Your Customers Are Blogging -- Are You Listening?

Event SXSW Interactive 2008
Format panel
Organizer Janet Eden-Harris Umbria
Description Consumers are blogging and companies must listen. But, with its messiness, bad grammar and conflicting concepts, the blogosphere seems impossible to translate. Hear panelists discuss how to mine the blogosphere for data about companies, brands, products, people and issues to improve marketing efforts and fine-tune products. New opportunities/trends will also be discussed.
Level Beginner
Category Marketing, Philosophical