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Title:

The Art & Science of Seductive Interactions

Your vote:
Yes No
Organizer:
Stephen Anderson, PoetPainter
Description:
Usability? Meh. Let’s talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? We’ll discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors.
Questions
Answered:
  1. How can I get more people to register on my site?
  2. How can I get more people to use our application?
  3. How do I use things like social proof and curiosity to engage users?
  4. What findings from psychology/game mechanics/neuroscience I should be aware of?
  5. Who else is talking about psychology and Web design?
  6. Help! I need some practical tools to help me apply these principles.
  7. How can I make my site more playful and engaging?
  8. Why kinds of things motivate people? What turns people off?
  9. What sites are doing a great job leveraging psychology in their designs?
  10. How do I get users "to first base" with my site?
Level:
Intermediate
Category:
Community / Online Community, Design Thinking, Information Architecture, Interface Design, User Experience
Type:
Solo
Event:
Interactive 2010
Michael Beavers
on 17/8/09
I've only seen parts of this presentation on slideshare, but it was enough for me to start following him on Twitter. I think he has an interesting way of looking at conversion through experience design and one that would be edifying for conference attendees.
Tom Nunes
on 17/8/09
I find all of Stephen's slide presentations he has made public engaging and thought-provoking. He brings a unique perspective to UX strategy. I would be very interested in hearing him speak in person.
Adam Keys
on 17/8/09
Stephen is an excellent speaker with great ideas. I saw this presentation at the Big Design conference here in Dallas. It was great!
Reid Slaughter
on 17/8/09
I have been a client of Stephen's, so I have actually PAID for his advice! This guy is super sharp and his "Seductive Interactions" presentation is truly insightful and valuable. Stephen is a great guy, very humble, s I will say this for him: he is one of the leading thinkers in Web 3.0 strategy working today.
Steve Portigal
on 24/8/09
I'm a fan and am interested in the learning promised here!
Kate Rutter
on 28/8/09
I missed this at the IA Summit and am chomping at the bit to see it! I hear it's wonderful. Wouldn't miss it.
Tanner Powell
on 3/9/09
Stephen is very knowledgeable (& passionate!) about this subject and it shows in his work. He's a terribly nice guy to boot.. thumbs up.
blu ray ripper
on 13/11/09
So looking forward to this..
Moroccan Furniture
on 26/11/09
Sounds like it will be a very interactive panel. Thank you
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