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Title:

Lost In Translation: The Nuances Of European Social Media

Your vote:
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Organizer:
Robin Grant, We Are Social
Description:
Europe is ahead of the US in terms of the consumer usage of social media, and yet little attention is often given to the nuances of what is on one hand is the world's largest economy and on the other a collection of 48 countries with very different cultures. Find out why the blogging scene in Paris is 2 years ahead of the US, the Brits are all a Twitter, the Dutch prefer Hyves to Facebook and the Germans will take any chance to give brands a hostile reception in social media.
Questions
Answered:
  1. Why do Europeans use social media more than their US counterparts?
  2. Why are each of the European countries different?
  3. What are the differences between them?
  4. What does this mean for marketers?
  5. Do the same social media strategies and tactics work in Europe as they do in the US?
  6. Is the UK closer to the US than it is Europe in terms of social media?
  7. What are great examples of European social media campaigns?
  8. Why are we here and shouldn’t we all be in the pub?
Level:
Intermediate
Category:
Branding / Marketing / Publicity, International, Social Networking, User Generated Content
Type:
Panel
Event:
Interactive 2010
Robin Grant
on 17/8/09
Hey everyone - I'm planning to invite various prominent social media practitioners from different European countries to take part on the panel. For example, France's Branislav Peric, Spain's Octavio Rojas, Germany's Peter Bihr etc...

If you like the sound of the panel and the outline of the topics above, please consider giving us the thumbs up!

If you have any questions, let me know and I'll do my best to answer them.
Jana Eggers
on 7/9/09
Great topic and opportunity to share learnings across the ocean!
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