SXSW 2012 - Transmedia: It's The Story, Stupid

Transmedia: It's The Story, Stupid
Event	Interactive 2010
Format	Panel
Organizer	Jay Bushman – The Loose-Fish Project
Description	Transmedia is the buzz word for the future of the entertainment industry. But has there been a campaign that has transcended the mechanics of viral marketing to create characters, stories and experiences that lodge themselves in the popular consciousness the same way movies, television and novels do? Where will Transmedia's rivals to Casablanca, the Great Gatsbsy and All In the Family come from? Find out from writers and designers on the front-lines of the next entertainment revolution.
Questions Answered	What is Transmedia? What is an ARG? How do ARGs differ from Transmedia (if they do?) What is a good balance of story content vs. experience design & mechanics? What defines a successful campaign? What alternative are there to working in Transmedia outside of branded entertainment? What is the most memorable part of the best Transmedia - the characters and story, or the interactive experience? Is interactivity even necessary? What have been some of the best, most memorable Transmedia stories? If Transmedia is tied directly to Branded Experience, does it run the risk of alienating its audience? (i.e. the Gawker/Blood Copy dust-up)
Level	Beginner
Category	Advertising, ARGs, Branding / Marketing / Publicity, Content, Writing / Technical Writing

Transmedia: It's The Story, Stupid