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Title:

#youFAIL: Respond Or Die In Social Media

Your vote:
Yes No
Organizer:
Kirk Skodis, Trustworthy
Description:
We’ll make sense of best practices and answer the burning questions about responding to people who talk about your brand (personal or company) in social media. No lofty platitudes, just in-the-trenches advice and actionable tips from people who do it every day.
Questions
Answered:
  1. What’s the best way to react to a “Twitterstorm” of complaints?
  2. Should you ever argue/defend your position? If so, how? If not, why not?
  3. Does speed matter? Is your response time within 5 minutes? 1 hour? 24 hours?
  4. How are people drawing the line between response and “stalking”?
  5. How do you respond to praise?
  6. Under what circumstances should you NOT respond?
  7. Why do all “Twitterstorms” happen on a Friday night? And what can you do about it?
  8. How can you turn-around an unhappy person?
  9. Does monitor/response require large teams? 24 hrs/day?
  10. What are other ways to respond (Dominoes video, Zappos sends flowers)?
Level:
Intermediate
Category:
Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
Type:
Panel
Event:
Interactive 2010
Kirk Skodis
on 19/8/09
Read more about Social Media Response here http://blog.gettrustworthy.com

Who the hell is Kirk Skodis? http://blog.gettrustworthy.com/about

Learn more about Trustworthy here http://www.gettrustworthy.com
Kirk Skodis
on 19/8/09
UPDATE: The man behind @MiramaxFilms, Andrew Lin has agreed to be on this panel. If you saw him speak at the Digital Media Summit 2009, you'll remember his cut-through-the-BS style. This guy is in the trenches every day for Miramax, backed up by years of marketing experience at indie film studios like Fox Searchlight and Paramount Vantage.
Kirk Skodis
on 21/8/09
Trustworthy in 2 minutes: http://bit.ly/5yDrz
(From SXSWi 2009, AustinLifestyles.com interview with Kirk Skodis)
Kirk Skodis
on 26/8/09
UPDATE: Planet Hollywood's girl behind @phVegas, Brandie Feuer, has agreed to be on this panel. Brandie is easily the most customer-focused and engaging corporate Twitterer in Las Vegas, blazing the trail with @LuxorLV before moving to PH.
Kirk Skodis
on 27/8/09
UPDATE: Scott Monty, Head of social media at Ford Motor Company, has agreed to be on this panel! The man who needs no introduction, @ScottMonty has practically written the book on social media response best-practices. His exploits at Ford have provided tons of case studies for Trustworthy, and we're honored to add him to this all-star panel.

Now, we just need your vote!
Kirk Skodis
on 31/8/09
UPDATE: Frank Eliason, Senior Director, Comcast National Customer Service - AKA @comcastcares, has agreed to be on this panel. I've heard Frank speak on several occasions and I can't wait to get his perspective on the day-to-day nitty-gritty of social media response. Frank and team at Comcast are truly leaders in the space.

Wow. What a line-up!
blu ray ripper
on 13/11/09
Terrific info in support of small enterprise. Great idea!
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