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Designing Change: Social Innovation In Product Development

Event Interactive 2010
Format Panel
Organizer Richard Tate – HopeLab
Description Designers and developers dream of creating products that solve problems and improve lives. Sometimes it just "happens," but can positive change be intentionally designed? Social innovators discuss creating interactive products for health and education, how impact is measured, and how principles of play and behavior change drive efficacy.
Questions
Answered
  1. Why is technology an effective tool in social innovation?
  2. What social problems might be effectively addressed by tech-based solutions?
  3. Once a problem is identified, how do you engineer a product as a solution?
  4. How do you choose a target customer segment?
  5. What is the role of fun and play in these products?
  6. How do products positively influence behavior?
  7. How do you choose behavioral goals to meet your objectives?
  8. When does the "product" concept become important?
  9. How can human factors research help this process?
  10. How do you measure success?
Level Beginner
Category Business / Entrepreneurial / Monetization, Case Study, Design Thinking, Education, Social Issues
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