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Culture Kicks Our Ass: How To Kick Back
- Your vote:
- Yes No
- Organizer:
- Description:
- We’ll explore the different cultural challenges that breakthrough products must overcome: emergent usage behaviors that are impossible to predict, a global customer base and cultural barriers inside the corporation that suffocate innovation. We’ll also share best practices for addressing each challenge.
- Questions
Answered: -
- What is culture?
- How have cultural factors kicked our products’ asses?
- How do our ethnocentric assumptions kick our asses?
- What are some innovative products that manifest an understanding of users’ culture(s)?
- How have some innovative products gone about engaging users in a cultural way?
- How does corporate culture suffocate innovation?
- What is at the root of it all, the common thread of culture?
- How should we start thinking about culture?
- What should we do differently with our products knowing these issues
- How can we help our organizations develop cultures that support innovation?
- Level:
- Intermediate
- Category:
- Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Design Thinking, User Experience
- Type:
- Dual
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon