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Culture Kicks Our Ass: How To Kick Back

Event Interactive 2010
Format Dual
Organizer Steve Portigal – Portigal Consulting
Description We’ll explore the different cultural challenges that breakthrough products must overcome: emergent usage behaviors that are impossible to predict, a global customer base and cultural barriers inside the corporation that suffocate innovation. We’ll also share best practices for addressing each challenge.
Questions
Answered
  1. What is culture?
  2. How have cultural factors kicked our products’ asses?
  3. How do our ethnocentric assumptions kick our asses?
  4. What are some innovative products that manifest an understanding of users’ culture(s)?
  5. How have some innovative products gone about engaging users in a cultural way?
  6. How does corporate culture suffocate innovation?
  7. What is at the root of it all, the common thread of culture?
  8. How should we start thinking about culture?
  9. What should we do differently with our products knowing these issues
  10. How can we help our organizations develop cultures that support innovation?
Level Intermediate
Category Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Design Thinking, User Experience
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