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Context Strategy: Wrangling Content Gone Wild
- Your vote:
- Yes No
- Organizer:
- Description:
- Today’s brands are shaped in the social space, not boardrooms. With channels and voices proliferating, organizations no longer control or even know about much of the context built around their content. An organization is just one storyteller among many. Enabling constructive contexts is the new key to successful brand communication.
- Questions
Answered: -
- What is context?
- What is context strategy?
- How has context strategy evolved from content strategy?
- How can an organization feed content without engendering suspicions from the community?
- If the social space is boundary-less, is anyone watching its moving edges?
- Are corporate websites and traditional PR doomed to obsolescence?
- What is brand storytelling?
- Is anyone controlling brands?
- Must everyone go social?
- What skill sets are needed in the context-driven organization?
- Level:
- Intermediate
- Category:
- Branding / Marketing / Publicity, Community / Online Community, Content, Information Architecture, User Generated Content
- Type:
- Solo
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon