SXSW 2012 - Experimental Design: Your User Interface Is Your Laboratory

Experimental Design: Your User Interface Is Your Laboratory
Event	Interactive 2010
Format	Panel
Organizer	Mike McDerment – FreshBooks
Description	We all know that great designs can only come from the genius of great designers. Except that is complete crap. Great designs come from extensive user testing and making tons of iterations. Learn how the best-designed web apps extensively iterate and test their user interfaces to find what truly works.
Questions Answered	How are web applications architected? How are web application user interfaces designed? What makes a good usability test? How do you design an experiment to validate a design change? What statistical methods do you need to know? What tools can you use to capture user data? Do I use qualitative analysis or quantitative analysis or some mix of both? What is the design process before an interface is coded up? What is the design process after an interface is published to production? How do I back out of a bad design?
Level	Intermediate
Category	Design Thinking, Front-End Programming, Information Architecture, Interface Design, Web Apps / Widgets

Experimental Design: Your User Interface Is Your Laboratory