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Creative Content Management and B(r)and Marketing
- Your vote:
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- Organizer:
- Description:
- With the decline in sales of audio recordings, musicians must now diversify their content (and revenue) streams to include audio, video, performances, merchandise, printed books or zines and more. In this session, you'll learn how to operate your band as you would a media company, treating your music as content, engaging fans and followers in meaningful dialogue, uniquely branding your user or fan's experience. We'll also discuss the new (and merging) roles of producer, manager, engineer and webmaster.
- Questions
Answered: -
- What steps can I take to democratize my music?
- How am I supposed to bare my soul using only 140 characters?
- What is the role of the indie record label in today's music business?
- What's the best way to engage fans online?
- How are bands, agents, promoters, studios AND labels supposed to make a living in the indie era?
- What does an Online Producer do (and do I need one)?
- Why should I put out an e-newsletter AND a zine?
- How do I make web-friendly mixes of my songs?
- Should I still engage in traditional marketing?
- What if nobody's buying?
- Level:
- Intermediate
- Category:
- Content, Management, Marketing / PR / Branding, Monetization, Music 2.0
- Type:
- Panel
- Event:
- Music 2010
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