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News 2.0 - How Old Media Companies Are Inventing New Models

Event Interactive 2010
Format Panel
Organizer Maggie Fox – Social Media Group
Description Newspapers are dying and media conglomerates are collapsing; but is the "old media" company really dead? In this session we'll hear from innovators within some of the largest and oldest media networks in North America, and learn about their efforts to evolve the old model into something new, relevant and solvent in today's infinite-channel universe. News of old media's death may be greatly exaggerated. Join us for this engaging discussion with traditional companies that are innovating in an effort to reinvent themselves as profitable, sustainable sources of information and digital content.
Questions
Answered
  1. What are the problems mainstream media companies are facing today?
  2. How badly are they suffering economically and why?
  3. How are innovative "old media" companies leveraging new technologies to reach new audiences?
  4. What has worked? What has not? Why?
  5. Who is doing this well? Who not so well? Why?
  6. How are some of these companies trying to foster disruptive innovation internally?
  7. What model of innovation incubator works well?
  8. Do journalists and citizen observers deliver the same value?
  9. What new revenue models are these companies exploring?
  10. What challenges and opportunities to these insiders see on the horizon?
Level Advanced
Category Advertising, Case Study, Content, Digital Distribution, Journalism 2.0
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