Mr. Cranky Customer: The Forgotten Persona |
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| Event | SXSW Interactive 2008 |
| Format | panel |
| Organizer | Charlene McBride – Avenue A | Razorfish |
| Description | Companies envision their customers as beautiful beings with perfect lives who love and trust their products. The aim of this panel is to bust the myths of idealized customers and expose the reality of what customers really think and do and how our clients can benefit. |
| Level | Intermediate |
| Category | Design, Philosophical |