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Title:

Mr. Cranky Customer: The Forgotten Persona

Your vote:
Level:
Intermediate
Type:
Panel
Category:
Philosophical, Design
Organizer:
Charlene McBride , Avenue A | Razorfish
Description:
Companies envision their customers as beautiful beings with perfect lives who love and trust their products. The aim of this panel is to bust the myths of idealized customers and expose the reality of what customers really think and do and how our clients can benefit.
Tish Grier
on 30/8/07
Very important discussion! it might also help to have some strategies for dealing effectively with these kinds of customers, and to know when it might be futile to continue engagement.
Do it today!
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    0
    Zilch - I have no interest in this idea.
    1
    OK - But this is not really my cup of tea.
    2
    Good - I might attend this panel.
    3
    Better - I probably will attend this panel.
    4
    Best - I will definitely attend this panel.
    5
    Amazing - This justifies my trip to SXSW.
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= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
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