Turn on ye ole Javascript to add ratings in this low-budg app.

Link to this page
← All panel ideas
Title:

Bigger Online Projects Through Personas

Your vote:
Yes No
Organizer:
Brian Massey, Conversion Sciences
Description:
Any good company knows their customers, but few know what they know about their customers. Personas organize an oganization’s knowledge of their market and make it easier to justify the online strategies you know will deliver results. This clarity means bigger budgets for consultants, agencies and marketers.
Questions
Answered:
  1. Why can't businesses articulate their target customers?
  2. Why do demographics fail us in marketing?
  3. Why do good ideas fail to get approval?
  4. How is a buyer persona different from a target customer?
  5. How do you keep great creative meetings fresh in a decision-maker's mind?
  6. What are the basic components of an online buyer persona?
  7. How do personas change the conversation around strategy and tactics?
  8. How can you to free up budget dollars by identifying ineffective programs?
  9. How can I keep marketers focused on results?
  10. How can I help decision makers understand the reasoning behind my creative ideas?
Level:
Advanced
Category:
Branding / Marketing / Publicity, Content, Design Thinking, Information Architecture, User Experience
Type:
Panel
Event:
Interactive 2010
Brian Combs
on 17/8/09
Brian is an expert on improving the effectiveness of a website through persona models. I've been lucky enough to see him speak a few times, and while this is no doubt an advanced panel, he makes these complex topics very approachable for those with a bit less knowledge as well.
Amy Looper
on 20/8/09
I've know Brian for several years now as well and he has effectively helped us learn this process. He does indeed make these complex topic easy to understand and implement. He's a fantastic presenter and completely knowledgeable on the subject. Don't miss this session.
Karen Kreps
on 26/8/09
Brian's presentations are always well prepared and engaging. He's generous in the way he shares his knowledge and explains complex subjects in ways that make them easy to comprehend.
Kelly Ripley Feller
on 26/8/09
I'm a big fan of Brian's approach to metrics, especially as they relate to social media. There are few folks who have cracked the social media metrics nut and Brian is poised to be one of those.
Maura Thomas
on 26/8/09
Personas are a critical piece of website conversion strategies and no one can explain it better than Brian.
Korye Logan
on 26/8/09
I've seen it in action. I know this significantly improves program performance.
blu ray ripper
on 13/11/09
Sounds like it will be a very interactive panel... like the style.
mbt shoes
on 1/12/09
Expect fascinating insights.
Link to this page
← All panel ideas
Developed for SXSW by Lindsey Simon