SXSW 2012 - Scaling Social Media: Getting Credible Content To Mass Audiences

Scaling Social Media: Getting Credible Content To Mass Audiences
Event	Interactive 2010
Format	Panel
Organizer	Maggie Fox – Social Media Group
Description	In year one, executives wanted to know WHY social media. In year two, WHO was writing about them. In year three? HOW MANY are reading. You have a new problem now - how to scale your social media efforts. Everyone agrees that you are winning hearts and minds - making your company better and generating quality digital word of mouth. The problem? You're doing it almost by hand. In this engaging panel discussion you'll learn from experienced social media leaders, innovators and digital marketers about how to scale social media efforts to generate the levels of reach and awareness that big companies need in order to see positive impact on their bottom line.
Questions Answered	What kind of reach will a typical, un-supported/integrated social media campaign achieve? what are expectations on the business side in terms of reach and "eyeballs"? How do we communicate that quality matters more than quantity? What are some best-in-class examples of how social and paid media have been integrated? Does integration have to mean ads? How are companies thinking differently about bringing mass reach to their content? What leading technologies and concepts are supporting this? Why do we need mass reach? Isn't that blasphemy? The bottom line: what is business/management expecting from a mature social media program? What are the challenges and opportunities around increasing the reach of your UGC and social corporate content?
Level	Advanced
Category	Advertising, Branding / Marketing / Publicity, Case Study, Digital Distribution, New Technology / Next Generation

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Scaling Social Media: Getting Credible Content To Mass Audiences