SXSW 2012 - Designing Projects That Change User Behavior

Designing Projects That Change User Behavior
Event	Interactive 2010
Format	Solo
Organizer	Charlene Kingston – Crow Information Design
Description	Instructional design has changed behavior through software/media interaction for decades. Based on research in cognitive science and related disciplines, instructional design is the perfect tool to organize your interactive and social media projects. Learn the basics of instructional design, implementation methodologies, and the many benefits it provides your projects.
Questions Answered	What is instructional design? How does instructional design relate to interactive media and social media? How do I define my project’s desired user behavior change as a learning goal? Are some learning goals better than others? How can I motivate people to engage my product/service/company through instructional design? How can I measure the effectiveness of my interactive project through instructional design? Can I use instructional design for every type of business goal (marketing, customer service, etc.)? Can I use instructional design for my strategy and my content? Why should I add an instructional designer to my interactive team? How can I learn more about instructional design?
Level	Intermediate
Category	Content, User Experience, Writing / Technical Writing

Designing Projects That Change User Behavior