SXSW 2012 - CrowdControl: Changing The Face Of Media Or Hype?

CrowdControl: Changing The Face Of Media Or Hype?
Event	Interactive 2010
Format	Panel
Organizer	Lila King – CNN.com
Description	A discussion about the new media democracy, citizen journalism and the wisdom of the crowd. Readers and consumers of media have exerted a new level control around how news and entertainment is created, shared and consumed. For example, Iranian citizens used social media to report on post-election activity in June 2009 when international media had limited access. This intensifying shift in power via social media is further impacting the media landscape. We already live in an interactive society but this global proliferation and escalation exemplifies the value of the wisdom of the crowds. The panel will discuss core tenets of this theory and how it is affecting current and future digital media business models.
Questions Answered	What do we mean by “crowd control?” Do you agree that the crowd is now in control? How has this change manifested itself in your business? How has Web 2.0 upended old business models? What advice can you give businesses about adapting to and taking advantage of ‘the crowd’? What has the crowd said about today’s dissemination of news? Is there one crowd or many? How do you organize a crowd? How has citizen journalism affected mainstream journalism and publishing? Do you feel that citizen journalism is more authentic then traditional journalism?
Level	Advanced
Category	Content, Journalism 2.0, User Generated Content

CrowdControl: Changing The Face Of Media Or Hype?