By now we all know that "content is king," yet there's still a dearth of knowledge about the mechanics and business of web writing. We'll talk about how to write great copy, why web content is special, and how to make money doing it--whether you're an independent, agency, or in-house type.
Questions Answered:
How do I become a web writer?
What is web copy?
Why is writing for the web special?
What is content strategy?
Why is everyone in the industry talking about good copy and content these days?
What makes for great copywriting, and why does it matter to my business?
Where can I learn more about writing for the web?
Who are the most well-known web writers out there?
What's involved in running your own web writing business?
What secondary skills (Information Architecture, design) should I learn in order to become a web writer?
Level:
Intermediate
Category:
Business / Entrepreneurial / Monetization, Career / Work Concerns, Content, User Experience, Writing / Technical Writing