SXSW 2012 - Designing For Content : Art Direction On The Web

Designing For Content : Art Direction On The Web
Event	Interactive 2010
Format	Solo
Organizer	Samantha Warren – Viget Labs
Description	Great art direction could change the face of the Web. Although a common role in the design industry, art direction is often neglected in interactive design. Drawing inspiration from other media, how can art direction improve our process and push web design to a more cohesive, effective, yet innovative level?
Questions Answered	What is Art Direction? How is art direction perceived in the web community & how do we debunk those perceptions? Is Art Direction Realistic for My Projects? What tools and techniques can I use to bring Art Direction to my designs? Where is currently used offline and online? How does the art direction process work in a team work environment? What teams currently execute this successfully and what is their model? How do you justify art direction to a client? How do you maintain Art Direction using a CMS? What are the business related benefits to art direction and how do you prove them?
Level	Intermediate
Category	Design Thinking, Interface Design, Visual Design

Designing For Content : Art Direction On The Web