Do you have any idea what your users are actually doing on your site? Are they getting their needs met? Are they doing what you want them to? In this session you'll learn how to use web analytics to design better user experiences and ultimately improve your bottom line.
Questions Answered:
What are web analytics?
How will web analytics help me improve my site design?
How can raw data provide insight into my users' behaviors and needs?
What tools should I be using to get usage data?
What data is useful and what is misleading?
How do I determine why my users are behaving in a way the data reveals?
How should I not use data from web analytics?
Why should I write a web analytics plan?
How do I write a web analytics plan?
How do I get access to my site's data?
Level:
Intermediate
Category:
Business / Entrepreneurial / Monetization, Design Thinking, Information Architecture, Interface Design, User Experience