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Merch: The Other White Meat Of Monetization

Event Interactive 2010
Format Panel
Organizer Joel Bush – Amplifier
Description How do successful web properties delight fans, earn revenue, and achieve self-sufficiency via a healthy direct merchandise business? Advertising receives plenty of deserved attention. Let's dive into merch strategy, tactics, tools.
Questions
Answered
  1. What role does merch play in self-sufficiency?
  2. How do successful properties optimize their merch business?
  3. How does merch fit within and extend a direct relationship with fans?
  4. How do successful merch properties utilize email, Twitter, Facebook, etc.?
  5. What is the relationship between merch, advertising, and other sources of revenue?
  6. What is the relationship between direct merch, mass-market channels, and events?
  7. What best practices, rules of thumb, etc. have emerged?
  8. Outside of the common t-shirts and DVDs, what are some examples of template-busting creative merch?
Level Intermediate
Category Business / Entrepreneurial / Monetization, Case Study, Community / Online Community
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