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Title:

Merch: The Other White Meat Of Monetization

Your vote:
Yes No
Organizer:
Joel Bush, Amplifier
Description:
How do successful web properties delight fans, earn revenue, and achieve self-sufficiency via a healthy direct merchandise business? Advertising receives plenty of deserved attention. Let's dive into merch strategy, tactics, tools.
Questions
Answered:
  1. What role does merch play in self-sufficiency?
  2. How do successful properties optimize their merch business?
  3. How does merch fit within and extend a direct relationship with fans?
  4. How do successful merch properties utilize email, Twitter, Facebook, etc.?
  5. What is the relationship between merch, advertising, and other sources of revenue?
  6. What is the relationship between direct merch, mass-market channels, and events?
  7. What best practices, rules of thumb, etc. have emerged?
  8. Outside of the common t-shirts and DVDs, what are some examples of template-busting creative merch?
Level:
Intermediate
Category:
Business / Entrepreneurial / Monetization, Case Study, Community / Online Community
Type:
Panel
Event:
Interactive 2010
Joel Bush
on 3/9/09
This panel will feature leaders from Busted Tees; Despair, Inc.; and Rooster Teeth Productions + a special guest or two.
ryan brown
on 3/9/09
This is a needed discussion. Please have it.
Ricky Van Veen
on 3/9/09
Death of music, rise of Merch. Sounds like a needed conversation.
Rebecca Weiser
on 7/9/09
Great idea, very necessary. Has my vote.
michael galpert
on 7/9/09
would love to hear how to properly sell merch with out getting stuck with merch and properly utilize current networks
Glenn Severance
on 22/9/09
Great idea. This is a critical discussion. Please have it.
Blu-ray Video Converter
on 21/11/09
What's in the world?
MOD Converter
on 29/11/09
I will be there!
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