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Love AND Money: Can Fansites Pay the Bills?

Event Interactive 2010
Format Panel
Organizer Michael Kaply Brand Thunder
Description Some people build content around things that they love, other people build content to make money. Can't you do both? This panel will pick the brains of some companies that are trying to do that and try to come up with middle ground.
Questions
Answered
  1. Is it wrong to try to pay the bills with my fan based content?
  2. How far is too far with revenue generation in my content?
  3. What are some other creatives ways to try to generate revenue?
  4. Are fan based social networking sites really making money?
  5. How many toolbars are too many toolbars?
  6. Can the browser itself be used to generate revenue?
  7. Aren't most people just reusing the same old revenue generation models?
  8. Won't fans get offended if I try to make money off of them?
  9. How do I keep from making my revenue generation efforts offensive?
  10. Can I really turn a fan site into a full time job?
Level Beginner
Category Advertising, Business / Entrepreneurial / Monetization, Community / Online Community, Funding / VC