SXSW 2012 - How to Avoid a F’d Up Project

How to Avoid a F’d Up Project
Event	Interactive 2010
Format	Solo
Organizer	Jeremy Clough – Piehead Productions
Description	Ever wish your company did not make the decision to engage in a project? Say you’re losing your pants financially or maybe just ridiculed by an unappreciative un-qualified client. Gain the knowledge of knowing when to say no from my collaborations with other colleagues in the interactive industry.
Questions Answered	Why is it good to turn away business? Why is qualifying prospects so important? What elements define a bad project? What elements define a good project? What qualities make up a bad client? What qualities make up a good client? What criteria are important in making the right decision to say, "No"? How can you learn to say, "No", in a tough economy? How can your company attract the right business? What can you do to convince your company 'not to go to there'?
Level	Beginner
Category	Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Economic Concerns, Other / Out There

How to Avoid a F’d Up Project