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Title:

Do Evolutions In Design Thinking Promote Innovation?

Your vote:
Yes No
Organizer:
Jim Nieters, Yahoo, Director of User Experience Design
Description:
This panel highlights the evolution of User Experience as a discipline, and analyzes how different tactics and strategies introduced by experience organizations impact companies’ innovation pipelines. Panelists compare global experiences across industries, and debate which factors promote innovation, versus which do not. Some factors widely considered valuable apparently deliver little value.
Questions
Answered:
  1. How has design thinking evolved over the past three decades?
  2. What is the difference between tactical design and strategic design that delivers delightfully disruptive products to market?
  3. What are some of the most common experience design practices across the industry?
  4. What are some less common, but highly valuable, design practices?
  5. How has user experience design as a practice influenced innovation (or are we fooling ourselves)?
  6. To what extent can design teams in fact help identify and drive delightfully disruptive products to market?
  7. What type of team drives greater innovation: Teams that follow traditional user-centered design models, or teams that follow non-traditional practices?
  8. Which practices should you adopt in your organization, university, or design firm to truly drive delightfully disruptive products to market?
  9. Which user experience tactics and strategies can help build a culture where it’s easier to innovate?
  10. How do we introduce design thinking to senior leaders who have never heard about or do not truly understand the value of design?
Level:
Intermediate
Category:
Business / Entrepreneurial / Monetization, Design Thinking, Interface Design, New Technology / Next Generation, User Experience
Type:
Panel
Event:
Interactive 2010
Camilo Sabogal
on 17/8/09
It will be interesting to hear about UX evolution, where we are heading and how to promote innovation on UX teams
Dwayne King
on 17/8/09
Sounds like a great panel. I hope it makes the cut.
Dani Larsen
on 19/8/09
Very strategic yet practical topics.
Craig Peters
on 19/8/09
Thanks for submitting this, Jim. This is the kind of panel that will make me go to SXSW this year. I hope it gets selected.
Dan Poynor
on 19/8/09
Creating delightfully disruptive experiences sounds awesome. Can't wait!
Laurie Pattison
on 20/8/09
Sounds like a great workshop. I think the mix of strategic thinking and real-life advice from practitioners is a winner. I've never been to this conference, but I'd love to attend this panel. Great idea!
Jay Steele
on 20/8/09
This sounds like an excellent panel for stimulating discussion on UI design.
Marc Duisenberg
on 24/8/09
Great topic for a panel. I think it would add a lot of value to the SXSW event.
Chui Yin Wong
on 27/8/09
Looks like a great topic. With Jim's vast experience in UX, this is a 'must go' panel session! Looking forward to hear the insight and sharing from the panel.
Nicky Smyth
on 28/8/09
It is great to see such a positive reception to this panel so far.

This is a joint submission by myself and Jim. Our intention is that the panel offers an international reach across multiple industry sectors such as web services, broadcast & telecoms.

The proposed panel setup would be -

Jim Nieters: Director of User Experience Design, Yahoo!; USA.
Nicky Smyth: Senior Research Manager, UX, BBC Research & Development; UK.
David Willians, Asentio Design; Shanghai, China.
Dr Gresche Joost, Leader of Research Practice at Deutsche Telecom Labs; Germany.

And potentially one further panellists to be announced.

Hopefully this will further whet your appetite!
Michael Nico
on 4/9/09
Informative panel discussion. Looking forward to it.
iphone ringtone maker
on 7/11/09
Love it! Look forward to seeing this in the mix of options when I arrive in Austin!
mbt shoes
on 1/12/09
This sounds like a wonderful, timely topic.
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