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Web-Thinking: Converting Your Organization From Dinosaur To Ninja

Event Interactive 2010
Format Panel
Organizer Michael Silberman EchoDitto
Description Core values of the web—like openness, participation—are often at odds with traditional organizational structures. Given technology's cross-departmental influence, those working with organizations on social media or online strategy are often forced to play the role of "change agent." How can you transform an org while doing your job?
Questions
Answered
  1. What is the professional discipline of "change management" practiced in business consulting?
  2. How is technology cross-functional or cross-departmental, and what role does that play in disrupting traditional structures
  3. What types of orgs are most resistent to change? Most adaptable?
  4. What do we mean by 'web thinking' -- what are the key values of the web that may be at odds with traditional organizational structures?
  5. What does a good internal organizational online culture look like?
  6. What's the role of a 'change agent', even if i didn't sign up to be one
  7. What are the key differences between a successful and an unsuccessful change agent?
  8. How can I balance the role of change agent with my actual job as consultant or new media staffer?
  9. What are good examples or case studies of brands/orgs that have evolved to embrace web thinking and thrived?
  10. Where/how can i learn more about this organizational change work?
Level Intermediate
Category Career / Work Concerns, Case Study, New Technology / Next Generation, Other / Out There