SXSW 2012 - Conversations With A Brick Wall: Social Media In Healthcare

Conversations With A Brick Wall: Social Media In Healthcare
Event	Interactive 2010
Format	Dual
Organizer	Amber Benson – imc²
Description	Are healthcare marketing and social media contraindicated? Is it possible to create authentic conversations online when the FDA is eavesdropping? Learn how to create engaging, trust-building social media strategies for healthcare consumers that won't result in a warning letter or a congressional hearing.
Questions Answered	What is a regulated industry? Can I just ask for forgiveness instead of permission? Just how risky is user-generated content? Can user-generated content be used in regulated industries? Are peer-to-peer communications possible? How fast can monitored user-generated content get posted? How long is too long to wait to see your comments/questions? Is the pharmaceutical industry the only one with an issue? Is there a way to meet medical, regulatory and legal requirements and serve the consumer? Has anyone successfully done this?
Level	Intermediate
Category	Advertising, Blogging, Community / Online Community, Social Networking, User Generated Content

Conversations With A Brick Wall: Social Media In Healthcare