SXSW 2012 - Branding And Slaughtering The Sacred Content Cow

Branding And Slaughtering The Sacred Content Cow
Event	Interactive 2010
Format	Panel
Organizer	Dan Hon – Six to Start
Description	What we've done, and what we would've done differently the second time round: slaughtering some sacred branded cows in online content, design and communications from panel speakers ranging from an ARG design company to a communications agency, a music service and a digital agency.
Questions Answered	What are examples of branding in ARGs? How can brands be integrated into digital content and services? How can content producers leverage brands’ involvement to help fund their projects? How can we avoid the trap of creating experiences that no one will actually engage with? What are some common missed opportunities in content, communications and service design? How should I be thinking about a communications strategy? What are some "campaigns" that we think have been successful? What would we have changed about some previous campaigns? How can we break down silos? How hard is it to pitch branded content?
Level	Intermediate
Category	ARGs, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Design Thinking

Branding And Slaughtering The Sacred Content Cow