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All About Audience: Improving User Experience
- Your vote:
- Yes No
- Organizer:
- Description:
- Whether you're preparing a presentation, designing software, or writing a pitch, you must understand your audience in order to create a compelling experience for them. This presentation covers the basics of audience analysis, including personas, ethnographic research, task matrices, and other elements from the technical communication and usability toolkits.
- Questions
Answered: -
- What's Audience Analysis?
- Who else is using this technique?
- Why should I care about that much detail?
- How will this help me create software (or marketing materials or presentation or documentation)?
- What's a task matrix?
- What's ethnographic research?
- What are personas?
- How does accessibilty and usability fit into all this?
- Now that I've done the analysis, what next?
- Where can I find out more?
- Level:
- Intermediate
- Category:
- Design Thinking, Interface Design, User Experience, Writing / Technical Writing
- Type:
- Solo
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon