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What Are Analytics? A Guide To Practical Data

Event Interactive 2010
Format Panel
Organizer Blake Robinson – Attention
Description Analytics are often a confusing and convoluted mess, but that doesn't mean that they have to be. The Guide to Practical Data will help ensure you're reaching your full analytical potential. Learn how to analyze public and proprietary data to accelerate the success of any initiative. Featuring detailed demonstrations from top bloggers, corporate execs and analysts.
Questions
Answered
  1. How is my data going to waste?
  2. What are analytics?
  3. How can analytics help me make more actionable decisions?
  4. How do I do avoid data dumps to find useful data sets?
  5. How do I select the right data and analytics service(s)?
  6. How do I present to senior management (and make myself a hero)?
  7. How can I use data to shape my content?
  8. How can I use data to read minds?
  9. How can I use data to predict the future?
  10. Where do I go from here?
Level Beginner
Category Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Information Architecture, New Technology / Next Generation, Search
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