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Title:

Retailers = Publishers? Using Content To Connect To Customers

Your vote:
Yes No
Organizer:
Albert Gashi, OneSpot
Description:
Customers used to be loyal, buying from one store. In this online global economy, it has become harder to gain and retain customers. Content marketing is an avenue some retailers are exploring to add value to customers and drive sales. Come hear content strategies and how retailers participate online.
Questions
Answered:
  1. What is “content marketing”?
  2. How has retail changed from traditional to online?
  3. How has retail changed online in the past 5 years?
  4. How does social media play into a traditional marketing plan?
  5. What is the benefit of providing content emails in addition to promotional emails for retailers?
  6. How do you balance driving attention and adding value with spamming?
  7. What retailers could use online content marketing?
  8. Who cannot benefit from online content marketing?
  9. How has twitter changed the face of content marketing and retail strategies?
  10. What does the new publisher-retailer relationship look like?
Level:
Beginner
Category:
Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Online Relationships, Social Networking
Type:
Panel
Event:
Interactive 2010
CK Thurber
on 17/8/09
These days, you do not have to be a major publisher to get into the content business. In fact, with so many retailers offering a glut of promotional emails, providing valuable, relevant content to readers can make a retailer stand out, enhance brand loyalty, and drive sales. This panel would involve OneSpot and our new OneSpot Retail Program, as well as senior representatives from JCPenneys, Michael’s Crafts, Martha Stewart, and Matt Corey – VP Marketing, Golfsmith and Justin Sewell - Founder/CEO, Despair, Inc. It will be a great panel for retailers and content creators.
tiffany jewelry
on 20/10/09
Good idea for a panel. Case studies ARE good. :)
tiffany jewelry
on 22/10/09
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Games Online
on 3/11/09
Awesome. I'll be there!!
tiffany jewelry
on 20/11/09
Good idea for a panel.
Blu-ray Video Converter
on 21/11/09
What's in the world?
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