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Retailers = Publishers? Using Content To Connect To Customers

Event Interactive 2010
Format Panel
Organizer Albert Gashi – OneSpot
Description Customers used to be loyal, buying from one store. In this online global economy, it has become harder to gain and retain customers. Content marketing is an avenue some retailers are exploring to add value to customers and drive sales. Come hear content strategies and how retailers participate online.
Questions
Answered
  1. What is “content marketing”?
  2. How has retail changed from traditional to online?
  3. How has retail changed online in the past 5 years?
  4. How does social media play into a traditional marketing plan?
  5. What is the benefit of providing content emails in addition to promotional emails for retailers?
  6. How do you balance driving attention and adding value with spamming?
  7. What retailers could use online content marketing?
  8. Who cannot benefit from online content marketing?
  9. How has twitter changed the face of content marketing and retail strategies?
  10. What does the new publisher-retailer relationship look like?
Level Beginner
Category Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Online Relationships, Social Networking
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