Turn on ye ole Javascript to add ratings in this low-budg app.

Link to this page
← All panel ideas
Title:

Measuring Brand Engagement in Social Networks and Communities

Your vote:
Yes No
Organizer:
Doug Collister, Foodbuzz
Description:
Beyond click through rates and banner advertising, how do we measure brand engagement in social networks and communities? The panel will focus on innovations in measuring online engagement and discuss experiences and case studies in measuring ROI from the agency and brand perspectives as well.
Questions
Answered:
  1. What are the fundamental problems with online brand measurement today?
  2. How should brands participate in social media?
  3. What social media products beyond the banner are available for brands?
  4. How do you engage and interact with bloggers?
  5. Fan pages, how do you maximize your ROI?
  6. What new metrics should be used in assessing the value and/or success of an online advertising campaign?
  7. What new tools are social networks and communities providing for brands to measure the success of their campaigns?
  8. Is there value beyond the campaign spend, and how do we measure that?
  9. Product outreach: what are best practices?
  10. Are vertical communities better vehicles to target your audience?
Level:
Intermediate
Category:
Advertising, Blogging, Branding / Marketing / Publicity, Community / Online Community, Social Networking
Type:
Panel
Event:
Interactive 2010
Ilya Grigorik
on 17/8/09
Metrics, metrics, metrics - what do the brands use currently, what's missing, etc.

Ideally, would love to see a few people from both sides of the table: the ones doing the measurement, and the consumers of that data. That would guarantee a good back and forth on state of the art, plus what's missing.
cheryl joseph
on 4/9/09
Doug knows the vertical community! FoodBuzz is by far the best vertical community, but it's the best & most exciting social networking site that I beong to. And I belong to many of both types! Wedding vertical communities, the "standard" social communities (facebook, linkedin, myspace, twitter, merchantspace). FoodBuzz is the only one that I make sure I visit at least once a week, if not twice. It's fun, productive and energetic! I've made alot of great contacts.
Lauren McKinney
on 7/9/09
I'm just an innocent food blogger. Foodbuzz found me and gave me some gorgeous business cards, and took me out to a great restaurant. In short, I love them. Now I'd like to learn what all those fancy words up there mean.
Free Games
on 2/11/09
Looking forward this one.
iphone ringtone maker
on 7/11/09
Love it! Look forward to seeing this in the mix of options when I arrive in Austin!
Link to this page
← All panel ideas
Developed for SXSW by Lindsey Simon