In the red corner, boasting over 200 years of experience and $38 Billion yearly revenue: the newspaper industry. In the blue corner, the rookie packing a major punch: the content aggregator. Called the “tech tapeworms” of the Internet, content aggregators have become the frienemies of newspapers. Round 1… Fight!
Questions Answered:
What is “content aggregation”?
Why do newspapers dislike content aggregators?
Why do newspapers need content aggregators?
Do content aggregators need newspapers to survive?
Fair use: what constitutes as just ‘linking to’ versus ‘parasitic’ infringement?
What does the new symbiotic business model look like?
Who should be paying who: content aggregators for content or newspapers for offsite promotion?
How does content aggregation help large and small publishers tap into the long tail?
What does the NYT and Blogrunner relationship look like pre- and post-acquisition?
Why can’t we all just get along?
Level:
Beginner
Category:
Blogging, Business / Entrepreneurial / Monetization, Content, Licensing / Fair Use / Copyright, Other / Out There