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How To Recover From A Brand Collapse
- Your vote:
- Yes No
- Organizer:
- Description:
- We’ve all seen individuals and companies trash their brand and message so completely that every feels nobody will ever trust them or take them seriously again. Martha Stewart, Dominos Pizza, Southwest Airlines, Hulu, etc. But countless examples exist of brands that *have* recovered. This panel will dissect these examples to learn the path from near-death to total recovery of a brand.
- Questions
Answered: -
- What does your brand mean to your customers?
- How do you find out what people are really thinking about your brand?
- How should I respond to the person who points out my “collapse”?
- Is the “collapse” always part of my brand, even after recovery?
- Is everything someone calls a “collapse” or “fail” actually a “collapse” or “fail”?
- How do trusted brands collapse
- What common elements exist before/during/after the collapse
- How do brands recover from near-fatal collapses
- What lessons can be applied from high profile collapses to our everyday lives
- • What lessons can be learned to stop a collapse before it becomes brand-threatening
- Level:
- Intermediate
- Category:
- Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study
- Type:
- Panel
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon