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Title:

Mobile 2015 - Your Personal Pocket Proxy

Your vote:
Yes No
Organizer:
Chad Owens, imc²
Description:
It’s 2015 - Through the cloud of Bluetooth, Infrared, Active/Passive RFID, “Smart” Packaging, Printed Electronics, etc; a mobile device will become your personal pocket arbiter, gofer, and “deputy.” Data filtering and suggestion techniques will emerge to protect you from mobile overload and enrich your lives through layers of sophisticated communication algorithms.
Questions
Answered:
  1. What has changed in the mobile industry since '2010'? (from a 2015 perspective)
  2. What are printable /disposable electronics and smart packaging systems?
  3. How will "smart" packaging influence and evolve the mobile marketing and brand interaction landscape and what does this new consumer experience look like?
  4. How will "smart" packaging change the 'mobile' commerce and ecommerce environment?
  5. How will Bluetooth, Infrared, and RFID technologies evolve to enhance the consumer relationship with a brand?
  6. What does Pandora (the Music Genome Project) have to do with how I receive data and messages on my mobile device?
  7. How will my mobile device act as my proxy and help filter out communications and only pass on communications that I will be interested in?
  8. How will behavioral targeting evolve within the mobile space to incorporate a user's interactions and behaviors within a real time physical consumer experience?
  9. How can a brand/company leverage this ever growing amount of mobile related consumer data to continually improve the consumer's experience with their brand/company and drive brand engagement?
  10. What is happening in these areas TODAY and do I even need to have a website presence anymore?
Level:
Intermediate
Category:
Advertising, Branding / Marketing / Publicity, Mobile / Wireless, Mobile Applications, New Technology / Next Generation
Type:
Dual
Event:
Interactive 2010
chad owens
on 1/9/09
a little [shameless plug] about my qualifications:
Chad Owens is an experienced Director of User Experience and Digital Strategist with demonstrated success leading the overall user experience strategy and implementation of large, complex, revenue generating digital products. Chad's vision and passion is to make life simple, enjoyable, and entertaining by leveraging emerging technologies, innovation and trends.

With degrees in Architecture and Computer Information Systems, Chad has a unique perspective on art, technology and human-centered design that converge within the mobile space. As he sees it, mobile is the future of consumer-to-brand and brand-to-consumer interaction.

Among other responsibilities, Chad currently serves as the resident subject matter expert on the mobile space. He is responsible for educating clients and internal account teams on the opportunities within the mobile space as well as helping to manage his company’s mobile vendor network.
chad owens
on 1/9/09
other topics of interest that will be covered with this discussion will be the role of augmented reality within the mobile landscape and how that will also change the consumer-to-brand and brand-to consumer-communication paradigm.
Tom Limongello
on 5/9/09
Some great forethought here - especially the idea of generic pandora filtering of content to mobile users for specific topics beyond music. I would be interested in seeing what Amazon might do now that they have bought SnapTell and can incorporate image recognition to the ability to send and receive information on products that are uploaded via the amazon app and other affiliate apps. Are there other competitors that might also push the boundaries of image recognition vs. RFID, Bluetooth and other heavy mobile technologies.
calvin chen
on 28/10/09
HI...
welcome to our website: http://www.shoes-base.com
thanks..
we sell all kinds of sport shoes and other things.You can buy something you like here.
Games Online
on 3/11/09
Would be interesting to see
M4R Converter
on 18/11/09
Your vote: Yes No; Organizer:
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