Turn on ye ole Javascript to add ratings in this low-budg app.

You might also like:

Mobile 2015 - Your Personal Pocket Proxy

Event Interactive 2010
Format Dual
Organizer Chad Owens – imc²
Description It’s 2015 - Through the cloud of Bluetooth, Infrared, Active/Passive RFID, “Smart” Packaging, Printed Electronics, etc; a mobile device will become your personal pocket arbiter, gofer, and “deputy.” Data filtering and suggestion techniques will emerge to protect you from mobile overload and enrich your lives through layers of sophisticated communication algorithms.
Questions
Answered
  1. What has changed in the mobile industry since '2010'? (from a 2015 perspective)
  2. What are printable /disposable electronics and smart packaging systems?
  3. How will "smart" packaging influence and evolve the mobile marketing and brand interaction landscape and what does this new consumer experience look like?
  4. How will "smart" packaging change the 'mobile' commerce and ecommerce environment?
  5. How will Bluetooth, Infrared, and RFID technologies evolve to enhance the consumer relationship with a brand?
  6. What does Pandora (the Music Genome Project) have to do with how I receive data and messages on my mobile device?
  7. How will my mobile device act as my proxy and help filter out communications and only pass on communications that I will be interested in?
  8. How will behavioral targeting evolve within the mobile space to incorporate a user's interactions and behaviors within a real time physical consumer experience?
  9. How can a brand/company leverage this ever growing amount of mobile related consumer data to continually improve the consumer's experience with their brand/company and drive brand engagement?
  10. What is happening in these areas TODAY and do I even need to have a website presence anymore?
Level Intermediate
Category Advertising, Branding / Marketing / Publicity, Mobile / Wireless, Mobile Applications, New Technology / Next Generation
HELP