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Earning and Keeping Your User's Trust
- Your vote:
- Yes No
- Organizer:
- Description:
- People often talk about usability and learnability when discussing web and application development. Things have to be intuitive and familiar to increase conversions and trial... blah blah blah. All of this is really important. But what does it really boil down to? It's all a matter of trust.
- Questions
Answered: -
- What is trust?
- How do we learn to trust?
- Why is trust important?
- How do you develop trust on the web?
- What causes us to lose trust?
- What happens when you lose trust?
- How can you regain trust?
- What are some great examples of companies losing trust on the web?
- What are some great examples of companies regaining lost trust?
- Level:
- Beginner
- Category:
- Branding / Marketing / Publicity, Design Thinking, Interface Design, User Experience, Visual Design
- Type:
- Solo
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon