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Learning from Obama: Politician as (Online) Rock Star

Event Music 2010
Format Solo
Organizer Colin Delany Epolitics.com
Description What can musicians and labels learn from the man with 70 million fans (er, voters)? A lot: his campaign provides powerful lessons for anyone hoping to use the internet to reach new listeners, help create a base for touring, and build a following around the country -- or the world.
Questions
Answered
  1. What are the central lessons of the Obama campaign for bands and music marketers?
  2. What online tools did his campaign use, and what equivalents are available for the public?
  3. What lessons about online community (fan-base) management can we learn from the Obama campaign?
  4. How can online technology help bands and fans collaborate?
  5. What does the Obama campaign show about social networking outreach?
  6. How can blogging fit into a musician's outreach plan?
  7. How can bands and musicians build stronger connections with fans scattered around the world?
  8. What role can online video play -- and we're not just talking about traditional music videos
  9. What does Obama show about the role of good graphic design in branding?
  10. How can bands, musicians and labels turn use the good traits of the internet as a marketing tool, and avoid the bad.
Level Intermediate
Category Blogging, Community, Marketing / PR / Branding, Music 2.0, Social Networks